Another pleasing US drugstore find to report on! You may have seen the lash boosting liquid liner from Peter Thomas Roth Lashes to Die For... well, this is the cheapo drugstore version from Physicians Formula (around $11 compared to $28 for Peter Thomas Roth) and I love it.
Physicians Formula Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum is a liquid liner that boasts 24-hour wear as well as a lash enhancing formula. It contains the ingredient, Myristoyl Pentapeptide-17, which is a peptide that encourages eyelash growth by stimulating keratin genes. Not to be mistaken for prostagladin products, this peptide doesn't come with the freaky list of side effects associated with the likes of Latisse, LiLash, RapidLash (skin darkening, eye colour changes, irritation etc).
High-tech formula enhances the appearance of lashes while providing the instant definition of a liquid eyeliner, in one easy step!
Lash Boosting complex targets the base of lashes where it is most effective.
Innovative and easy to use eyelining tool delivers effortless definition.
High-tech Japanese formula is long-wearing, water-resistant and smudge-resistant.
The pen itself is a nicely weighted metal-cased pen which looks and feels much more expensive than it actually is. The pen contains a ball bearing inside which helps to keep the formula mixed and smooth. The instructions say to shake before use.
The brush tip is an actual brush, not a felt tip pen type of nib. It's very finely pointed and stays in shape without any sign of fraying or blunting. There's always a perfect amount of product on the brush - it never globs up with excess product or dries out.
The liner is the perfect consistency - it comes out smooth and inky with no gaps and no feathering. It feels more like applying a gel liner with a brush than using a liquid liner pen. The lines on my hand below are rushed and messy but if you have a steady hand you'll love how neat a line you can get with this liner in one stroke. The brush is ultra precise, so you can go as thick or thin as you like. The swatches below are the Ultra Black colour.
Here is the liner as I wear it (medium thickness and slightly flicked):
The lasting power of this eyeliner is phenomenal - it doesn't smudge, flake or fade. I for once have to use a proper eye make-up remover because it literally stays immaculate even after attacking it with Liz Earle Cleanse & Polish and a large dose of hot water and scrubbing. I swear it stays on like tar.
I'm not actually sure of the lash boosting effects because I'd already been using Wet 'n' Wild MegaLash Clinical Serum for several weeks which contains the same lash growth peptide ingredient and so my lashes are already "boosted" (they are longer and more plentiful). But it can't hurt using two products for both night and day!
This eyeliner comes in Ultra Black, Black and Brown, and can be found at most drugstores in the US. Mine was from guess where... Duane Reade, my second home. I paid around $11.
The full ingredients of Physicians Formula Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum are:
Water, Ethylhexyl Acrylate/Methyl Methacrylate Copolymer, Butylene Glycol, Sd Alcohol 40, Beheneth-30, Ammonium Acrylates/Methyl Styrene/Styrene Copolymer, Glycerin, Myristoyl Pentapeptide-17, 1,2-Hexanediol, Acrylates/Octylacrylamide Copolymer, Caprylyl Glycol, Ethylhexylglycerin, Pentylene Glycol, Polyglyceryl-3 Disiloxane Dimethicone, Phenoxyethanol, Sodium Hydroxide, Disodium EDTA, Black 2.